It’s no secret eCommerce is huge business these days, and this industry continues to grow. Of course, eCommerce is highly dependant on user expectations, trends, and new technologies. If your eCommerce website is poorly designed and doesn’t correspond with the customer’s idea of how it’s supposed to look and work, then your business is doomed.
That’s why we work hard at Local Web Design Service in Maryland
Naturally, the biggest trend in eCommerce design is seamless user experience, and every other trend and fad really stems from that one. Ever since Google changed the algorithm to eliminate non-mobile friendly websites from the mobile search results, responsiveness has become the biggest trend. This is especially true for eCommerce, the studies show that mobile eCommerce in US had about 30% of the market in 2015 and much more worldwide. The numbers continue to grow rapidly. In this context responsive approach has become the most efficient solution.
Google’s Material Design
Google’s Material Design was probably the biggest trend in web design in 2015, 2016 and is sure to stay on that prominent place in 2017. eCommerce was a bit slower in embracing Material in 2015, now though I’m pretty sure we will see much more of Material styled online stores. Bold typography and vibrant colors, the distinctive features of Material, are perfect for online commerce after all. When you’re first starting out in web design, website speed can seem like someone else’s problem. At least, when I was a newbie, it seemed that way.
I started every design on a blank Photoshop canvas, after all. No planning, no wireframes. I usually didn’t even plan out how many pages I was going to have, or what was going to be on them. I was just “making websites”, mostly for fun; because that’s how I decided to spend my teenage years.
I thought that I could figure out how to optimize for speed once I figured out how to build websites in the first place. After all, speed was only an issue if my sites were truly massive, and people were still on dial-up, right?
That’s a rhetorical question.
What I had to learn the hard way is that you should, ideally, begin as you mean to go on. There are some things you just have to prioritize first, and that means building websites for speed from the outset.
Now what am I talking about when I say “speed”? How fast it loads in the browser? How fast it runs? Yes. I am talking about both; because there is a lot of overlap between those two kinds of website speed.
You need to consider both. Lots of people still have pretty slow Internet access. 3G is not great, and mobile users have those pesky data caps. Also, there are possibly millions of mobile devices out there with low-end processors.
While we at Local website design a Web Design Service in Maryland, may provide a few technical tips and tricks in this article, the most important thing you can adopt is the mindset. Speed means conversions, sales, and people coming back to your website for more of your content. A slow website means people walking away for something that doesn’t test their patience nearly as much. And sites can feel slow, even when they load fast.
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